NEW MUSIC VIDEO

MUSIC VIDEO

    Our commercial is complete. Lucas and I both had a good experience throughout the duration of the commercial. We used our own editing software due to pinnacle studios being extremely slow. We feel because we used our own it actually came out better than anticipated. Editing on our phones, working with the software we already are familiar with gave us the freedom and ability to excel in the editing department while some classmates were incredibly unfamiliar with the editing process. We made a storyboard but when we started to film, more ideas came into our head which made us stray away from our original storyboard. Other than that, our commercial was a success. Now we are transitioning into shooting our next project. This project is going to be a music video.

     The song that we will choose for our music video is going to be Day n Nite by Kid Cudi. The reason we selected this song is due to the fact that it's a good song overall. The song had no explicit language and just a really chill song. This song was very popular when it was released back in 2008. It's considered to be a part of the Rap/Hip-Hop genre. While this song already has a music video, we are going to take a different approach to the visuals. The music video for this song shows Kid Cudi, walking around in the city, and drawings appear as if he were seeing it. This music video conveys the figurative aspect of the song, but I think my partner and I will take the lyrics more literally. The editing is very present in the actual music video and it features lots of tracking shots. Because my partner and I haven't really decided what our music video is going to feature exactly, I can't tell you what type of editing our video is going to have. 

     Rap/Hip-Hop is a common genre now in the 21st Century, because of this, there is now certain conventions that a Rap/Hip-Hop music video should have.

1. Costumes that are usually featured in Rap/Hip-Hop is designer clothes for men and minimal clothing for women to show wealth.

2. While lighting varies for each different music video, the usual lighting is very bright and visible to clearly see every single thing in the music video.

3. Usually for the acting of a typical rap music video is just the artist of the song either lip-syncing his song or they sometimes hire actors to portray the message of the video.

4. Makeup for a typical rap music videos is very minimal or used to make the people in the videos look as natural as possible.

5. Props for a usual rap music video varies on the song. In reality, the props featured in the music video helps to portray the underlying message of the song.

6. Set design for a typical rap music video is usually somewhere exotic. This is done so rappers can show off their wealth and portrays to the audience, "Look at me, I'm at some cool place!"

While there are conventions in Rap/Hip-Hop music video, I doubt me and my partner will actually follow the conventions of the genre because I don't usually enjoy watching these type of videos. So for our project we will stick to making a nicer music video.