Research Blog: Commercial Conventions

In my commercial my partner Lucas, and I are doing a vans commercial. Vans is an American manufacturer of skateboarding shoes and related based in Santa Ana, California and owned by VF Corporation. Vans are sold in many retail stores like journeys, Zumiez, Robert Wayne, and Footlocker.  Since vans is a skating company, vans host many skating events for all types of skater. And even sponsors professional skaters for competitions and commercials. Vans also sells apparel and accessories such as beanies, hats, socks, stickers, and key chains.

My partner and I plan on using clothing and shoes for this commercial. We will be doing many zoom in shots as well as longs shots to show the complete subject. We hope to film an extreme close up to show the logo on the back of the shoe and the vans shirt logo as well. We want the commercial to look as authentic to Vans commercials as possible while having our own spin to it.

                                                   most commercials have the following:

• Vans shoes (usually classics or new design)
• Van apparel
• Van competitions
• usually has "psychedelic" themed commercials with creative, layered shots and quick transition shots
• Usually uses rock music to appeal and gravitate their customer's attention and have them hooked to the commercial and product
• Skateboard
• They focus heavily on the shoes and van products and are consistently zooming into the product
• Vans Logo at the end of the commercial

(here's a link to videos Vans usually creates to promote new shoes   https://www.instagram.com/p/B2hmAQBBTJ5/?utm_source=ig_web_button_share_sheet )